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BRANDING | STRATEGY | INNOVATION | COMMS

Accelerate the growth of your food business

Welcome

Authentic Marketing offer tailor-made, brand-led strategies which deliver high growth within the food industry. At Authentic we combine blue-chip experience with a skilled team to ensure your business’ objectives are met. Exterior evaluation of your business ensures an impartial overview, leading to effective and efficient marketing. From planning through to implementation and review of results. We are your strategic marketing partners and expert marketing team.

About Us

Authentic Marketing is a food Marketing Consultancy specialising in branding, strategy, innovation and communications within the food and drink sector. Founded in 2011, Authentic Marketing is equipped with a team of expert marketeers, committed to accelerating the growth of food and drink businesses.

Caroline Hanna

Founder and Managing Director

Caroline has a background in strategic brand planning – experience gained during her 10 years at Mars, where she worked at a senior level on both their UK and European brand teams.

Her knowledge, paired with her passion for all things food, has enabled her to lead and deliver the growth of multiple brands at national and international level.

Be it a small business start-up, or a multimillion-pound business looking for further growth, her expertise will ensure maximum impact for your marketing budget.

Becky HorrocksTaylor

Marketing Executive

Becky is a Durham University graduate who has worked for well-known FMCG brands. She joined the team in 2020 and is responsible for managing much of our clients’ online marketing and also co-manages nationwide digital campaigns.

Becky has a talent for copywriting and social media communications.

We offer a range of strategic marketing solutions for businesses looking to grow their food brand business.

We’ll tailor our service to suit your needs and budget, so if your food business needs clarity in its marketing, or an injection of strategy and expertise, please get in touch.

Approach

Authentic Marketing have a large network of creative and analytical partners, meaning we can offer a complete marketing package; from data-led market analysis through to strategic planning, brand origination and creative development. For many of our clients we act as their marketing department, allowing them to focus on other aspects of their business.

Analysis

Analysing business needs and wants through internal/external audits, creating SWOT analysis and action plans for Brand development and growth.

Research

Market Evaluation – carrying out qualitative and quantitative research to identify opportunities for Brand development and growth. A combination of tried and tested data sources and research techniques.

Insight

Developing Consumer insights to inform Marketing strategy and New product innovation – always looking for new ways to reach your audience and stand-out in the market.

Brand Positioning

Identifying core target Consumer and Brand USPs in order to appeal to target Consumer, capturing your Brand’s unique selling points.

Branding

Working with design agencies to create impact through all elements of Branding from visual look and feel through to tonal values, packaging design and all elements of communication.

Marketing Strategy

Growth and innovation planning, identifying the five marketing P’s in order to identify Brand growth.

Creative

Working with creative agencies to develop marketing communications, which are fully integrated, and on message.

Media Selection

Integrated communications – identifying key touch points to reach target consumer and identifying which elements of the marketing mix to use. Expertise in planning and deploying all elements of the marketing mix. 

Market Activation 

Authentic has expertise in all elements of the market activation: packaging, in-store, television, radio,website, digital advertising, social media strategy, content development, copy writing, PR and event marketing.

Evaluation

Review of Marketing strategy, reallocating resources for continued growth and identifying best practice for future plans. Continued brand/marketing leadership and evaluation of key performance indicators. 

Training

Caroline can offer bespoke 1:1 coaching or 1:many training courses on the core principles of Strategic Marketing and Communications. 

Get   in Touch

If you’re ready accelerate the growth of your food business, or want to discuss how Authentic Marketing can meet your marketing needs, please get in touch.

e: caroline@authenticm.co.uk
t: 07919 926744

Talybont Farmhouse
Llawhaden
Narberth
Pembrokeshire
SA67 8HJ